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Brand
Louis Vuitton
ProjectLouis Vuitton x Murakami
Model holding a pink cherry blossom handbag wearing a monogram denim jacket amidst blooming floral installations

Louis Vuitton Louis Vuitton x Murakami 2025

Associated creatives

Lina Kutsovskaya
Lina KutsovskayaCreative Director
Harley Weir
Harley WeirPhotographer
Victoria Sekrier
Victoria SekrierFashion Editor/Stylist
Shiori Takahashi
Shiori TakahashiHair Stylist
Ashley Brokaw
Ashley BrokawCasting Director
Alix Bouthors
Alix BouthorsModel
Apolline Rocco Fohrer
Apolline Rocco FohrerModel
Chloe Oh
Chloe OhModel
Hejia Li
Hejia LiModel
Mathilda Gvarliani
Mathilda GvarlianiModel

Tags

model holding handbagpink handbagcherry blossom handbagwoman holding handbagmonogram denim jacketlouis vuitton handbagpink bagdenim jacket

Description

This commercial campaign portrait for the Louis Vuitton x Murakami project was photographed by Harley Weir with creative direction by Lina Kutsovskaya. The image features a model wearing a monogram denim jacket while holding a pink handbag adorned with cherry blossom motifs. The subject is posed against an immersive background filled with pink floral elements and reflective surfaces. Soft lighting highlights the intricate textures of the clothing and accessories, creating a polished and aspirational aesthetic.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Bags & Accessories

Color

Blush (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign