Lois Jeans presents its AW25/26 campaign, a series of images set against the backdrop of the Mediterranean. Photographed by Walter Pierre, the campaign highlights the brand's latest denim collection, featuring wide-leg trousers, western-inspired shirts, and structured boiler suits.
Creative direction by Arthur van Rongen and styling by Constant de Boer lean into a minimalist aesthetic, pairing tactile indigo and white denim with earthy leather accents and pointed-toe boots. Featuring model Laiza de Moura, the production utilizes clean lines and natural light to emphasize the textures of the apparel against the open ocean and coastal geography. Makeup by Laura Yard rounds out the visual approach, which moves between high-contrast monochrome portraits and polished, bright daylight exteriors.
