Lois Jeans

Jun 2024

Lois Jeans presents its Spring/Summer 2025 lookbook, a collection that leans into a refined, minimalist aesthetic. The campaign features a series of vertical studio portraits that emphasize clean lines and a monochromatic palette, set against warm beige backdrops to unify the seasonal narrative. Photographer Jaap Strijker captures the imagery with soft, diffused lighting that accentuates the diverse textures of the collection, ranging from light-wash denim to tailored off-white suiting. Creative direction by Arthur van Rongen anchors the editorial, while fashion styling by Constant de Boer offers a cohesive approach to the season's relaxed silhouettes. Completing the look, makeup artist Elise Haman provides clean, polished finishing touches for model Erika Blanc.

Vertical, Clean, Editorial

Soft Light

High Street Fashion

Coloured Seamless, Rooftop

Lookbook