Lois Jeans Lois Jeans AW25/26 Campaign 2025

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This fashion campaign image for the Lois Jeans AW25/26 collection features model Laiza de Moura photographed from behind. She is topless and wearing crisp white denim jeans, leaning against a weathered wooden railing overlooking deep blue water. The composition highlights the texture of the white denim fabric and the branded leather waistband patch. Natural daylight illuminates the scene, capturing a minimalist and summery aesthetic with strong contrasting blue and white tones. Photography by Walter Pierre under the creative direction of Arthur van Rongen, with styling by Constant de Boer and makeup by Laura Yard.