Lois Jeans Lois Jeans AW25/26 Campaign 2025

Description

Captured for the Lois Jeans AW25/26 campaign photographed by Walter Pierre, model Laiza de Moura reclines casually against the interior frame of a boat. She wears a relaxed button-up denim shirt with a darker chest pocket paired with wide-leg denim jeans. The black-and-white composition highlights natural side lighting entering through the open vessel window, contrasting deep shadows with the bright, textured water in the background. Creative direction by Arthur van Rongen and styling by Constant de Boer emphasize effortless silhouettes and tactile denim fabrication.

Style

Editorial, Horizontal, Monochrome

Techniques

Natural light

Color

Context

Advertising Campaign