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Brand
Lois Jeans
ProjectLois Jeans AW25/26 Campaign
Model Laiza de Moura in side profile wearing dark sunglasses and a black collared shirt against a bright ocean horizon.

Lois Jeans Lois Jeans AW25/26 Campaign 2025

Associated creatives

Walter Pierre
Walter PierrePhotographer
Arthur van Rongen
Arthur van RongenCreative Director
Constant de Boer
Constant de BoerFashion Editor/Stylist
Laura Yard
Laura YardMakeup Artist
Laiza de Moura
Laiza de MouraModel

Tags

laiza de mourawoman in profilewoman in sunglassesaviator sunglassessunglassesblack collared shirtblack shirtturtleneck

Description

Model Laiza de Moura poses in side profile against an open water horizon for the Lois Jeans AW25/26 campaign, photographed by Walter Pierre. She wears dark metal-frame sunglasses, a high turtleneck, and a dark collared shirt. Strong natural backlighting renders the subject in high-contrast silhouette against the pale sky and sea.

Style

Editorial, Horizontal, Monochrome, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (90%)

Background

Ocean

Context

Advertising Campaign