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Loewe: LOEWE Spring Summer 2025

Brand
Date

Feb 2025

Description

The Loewe Spring Summer 2025 campaign presents a series of portraits captured in a minimalist, architectural setting. Through a clean editorial lens, the imagery highlights the collection's focus on material texture and layered silhouettes, featuring pieces ranging from leather bombers to pleated plaid tailoring. Photographed by Vitali Gelwich, the series maintains a soft, directional light across all compositions. The project includes design direction by Jonathan Anderson, with set design by Victoria Salomoni and makeup by Kyle Dominic. Model Daniel Legzdiņš features prominently in the visuals, which lean into an atmospheric, contemporary aesthetic.

Style

Vertical, Clean, Editorial

Color
Jet Black
Context

Advertising Campaign

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