Loewe

Feb 2025

The Loewe Spring Summer 2025 campaign presents a series of portraits highlighting the collection's texture and silhouette. The imagery leans into a clean editorial aesthetic, utilizing soft, directional lighting to draw focus to the layered leather garments, pleated textiles, and architectural tailoring. Captured by photographer Vitali Gelwich, the campaign features design by Jonathan Anderson. The production incorporates professional set design by Victoria Salomoni and makeup artistry by Kyle Dominic. Model Daniel Legzdiņš anchors the series, framed against neutral, minimalist interior backgrounds that underscore a contemporary, atmospheric tone.

Vertical, Clean, Editorial

Luxury Fashion Houses

Advertising Campaign