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  • ·Loewe Spring Summer 2025 editorial by Vitali Gelwich
Brand
Loewe
ProjectLOEWE Spring Summer 2025
Model with long reddish-brown hair wearing a purple polo shirt and plaid pleated shorts leaning against a textured wall.

Loewe LOEWE Spring Summer 2025 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonDesigner
Vitali Gelwich
Vitali GelwichPhotographer
Kyle Dominic
Kyle DominicMakeup Artist
Victoria Salomoni
Victoria SalomoniSet Designer
Daniel Legzdiņš
Daniel LegzdiņšModel

Tags

man wearing purple polo shirtpurple polo shirtpolo shirtplaid pleated shortspleated shortsplaid shortsshortsblack leather loafersblack loafersloafers

Description

This portrait for the LOEWE Spring Summer 2025 campaign, photographed by Vitali Gelwich, features a model leaning against a textured concrete wall with a reflective dark surface to the side. The subject has long reddish-brown hair and wears a deep purple short-sleeve polo shirt paired with wide-legged, pleated plaid shorts and black leather loafers. The lighting is soft and direct, highlighting the textile details of the clothing against a neutral interior backdrop. Styled with direction from Jonathan Anderson, the composition captures an atmospheric, contemporary mood.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Cobalt (50%)
Charcoal (50%)

Background

Concrete Texture

Context

Advertising Campaign, Editorial