Loewe
LOEWE Puzzle 10
Brand
ProjectLOEWE Puzzle 10
Date
May 2025
Description
Loewe marks the 10-year anniversary of the Puzzle handbag with a new campaign. Photographer Xiuyu Chang captures the accessories through a series of geometric and editorial compositions. The series features structured portraiture and commercial photography, utilizing vertical mirror panels, botanical installations, and color-blocked studio sets. Each composition frames the handbag alongside layered textures and architectural partitions under consistent soft lighting.
Style
Vertical, Clean, Editorial
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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