Loewe

Dec 2023

The Loewe Holiday 2023 ad campaign masterfully leans into an aesthetic of editorial minimalism, framing the brand's seasonal collection through a lens of tactile sophistication. Under the visionary guidance of creative director Jonathan Anderson, the campaign captures a series of portraits that emphasize the relationship between human subjects and plush, oversized leather forms. Photographer Letty Schmiterlow utilizes both soft natural light and deliberate studio strobe setups to illuminate the rich interplay of textures—from chunky, color-blocked knitwear and structured denim to the supple grain of the house’s signature handbags. The imagery feels intimate yet composed, with models such as Anouk Smits and Bruno Krahl positioned against stark, dark backdrops that force the focus onto the sculptural elements of the designs and the intricate hardware of the accessories. With casting direction by Ashley Brokaw, the campaign reads as a masterclass in modern luxury advertising, where the juxtaposition of cozy, oversized silhouettes and sharp, geometric handbags creates a distinct visual narrative. Stylist Bianca Raggi further defines the project's character through a thoughtful layering of materials and bold footwear, while hair by Cecilie Hildebrandt and makeup by Porsche Poon maintain a clean, polished finish. Ultimately, this collection of editorial and commercial work channels a sense of quiet opulence, grounding the festive season in high-fashion precision and deeply textural, sensory-rich compositions.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion