Holiday 2023 Ad Campaign 2023

Description

This photograph from the Loewe Holiday 2023 ad campaign features a model reclining against a dark leather cushioned surface. The model is dressed in a textured blue V-neck sweater layered over a crisp white shirt, paired with a white skirt and light blue undergarment hem. A dark green or black cylindrical leather shoulder bag rests on the cushion beside them, showcasing a distinct pleated texture and hardware. The lighting is clean and direct, highlighting the tactile qualities of the fabrics and leather surfaces in a studio environment. The composition focuses on relaxed luxury styling, captured by photographer Letty Schmiterlow with creative direction by Jonathan Anderson.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Black Seamless, Carpark

Context

Advertising Campaign