Adidas: ADIDAS X IVY PARK
Brand
Date
Jan 2024
Description
Adidas collaborates with Ivy Park for this fashion campaign, showcasing a collection defined by metallic textures and industrial aesthetic choices. Directed by Byron Spencer with director of photography Ben Montague, the imagery leans into a high-contrast visual language that emphasizes movement and glossy finishes. Production company RD Productions facilitates this series, which moves from the moody environment of an indoor parking structure to minimalist studio setups. The campaign utilizes long exposure and action-oriented framing to accentuate the reflective properties of the apparel, creating a distinct, futuristic atmosphere.
Style
Vertical
Context
Advertising Campaign
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