Adidas
ADIDAS X IVY PARK
Brand
ProjectADIDAS X IVY PARK
Date
Jan 2024
Description
The Adidas x Ivy Park campaign captures a high-energy, futuristic aesthetic across a series of fashion-forward imagery. Directed by Byron Spencer with director of photography Ben Montague, the project leans into industrial environments and moody lighting to highlight the reflective, metallic textures of the collection. Produced by RD Productions, the visuals utilise long exposure and kinetic motion to create an atmospheric, high-contrast look. The editorial work focuses on dynamic movement, juxtaposing glossy apparel against muted industrial backdrops and vibrant neon accents.
Style
Vertical
Context
Advertising Campaign
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