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Brand
Lay’s
ProjectSuper Bowl LX Teaser ‘Potato Up’

Lay’s Super Bowl LX Teaser ‘Potato Up’ 2026

Associated creatives

Highdive
HighdiveAgency / Creative

Tags

potato in handpotato fieldhand holding potatopotatohand

Description

This commercial video for the Lay's Super Bowl LX Teaser project, titled 'Potato Up', features a low-angle shot across a lush green potato field under an overcast sky. A single hand emerges from the leafy foliage, holding up a fresh potato against the horizon. The frame integrates the Lay's brand logo and text details as part of the spot. Agency credits include Highdive.