Lay’s Powered by Potatoes 2026

Description

This commercial video for Lay's titled Powered by Potatoes showcases the innovative use of potatoes to generate energy for music recording. Global superstar Anitta appears in the studio wearing a yellow top and headphones, smiling near a branded banner. The production features shots of agricultural potato fields, hand-harvested potatoes, and creative technologists wiring potatoes together to power audio equipment. Heavy Duty Projects contributed to the music and sound design of the campaign.