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Lay’s Chase for Lay's! 2025

About

This commercial video for Lay's titled Chase for Lay's! follows various characters encountering the potato chips in different settings like an elevator and backstage areas. The narrative features men and women interacting, eating potato chips, and reacting to the new snack. Production was handled by Think Tank Nusantara, with agency support from Leo Indonesia and media planning by Zenith Indonesia.

Brand

Lay’s

Project

Lay’s Chase for Lay's! 2025

Keywords

man holding chipsman holding bag of chipsman holding chips bagchips bagbag of chipsman

Credits

Leo Indonesia
Agency / Creative
Zenith Indonesia
Media
Think Tank Nusantara
Production
Tank Music Asia
Music / Sound
Tank 3 Asia
Post Production / VFX

Styles

HorizontalCommercialWarm

Industries

CPG / Packaged Food

Background

Hallway

Context

TVC / TV Commercial
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