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Brand
Lay’s
Project72HourChallenge Super Bowl LX

Lay’s 72HourChallenge Super Bowl LX 2026

Associated creatives

D3 (PepsiCo Foods)
D3 (PepsiCo Foods)Agency / Creative

Tags

man holding potato chipsman holding potatoman in denim shirtpotato chips bagfresh potatoman in capwhite man bearded

Description

This commercial spot for Lay's Super Bowl LX 72HourChallenge features a man standing in a lush green potato field and near a delivery truck loaded with harvested potatoes. He wears a denim shirt, dark t-shirt, brown pants, and a baseball cap while holding bags of Lay's potato chips and fresh potatoes. The rural setting includes wooden fences, dirt roads, and crates filled with harvested potatoes under bright natural daylight.