Lancôme introduces the Serum SuperTint in this focused commercial campaign. The film highlights the product’s fluid texture and application through macro close-up sequences, emphasizing its lightweight coverage and formulation benefits.
Produced with a clean, minimalist aesthetic, the live-action production centers on the sensory experience of the product. The project was developed in partnership with Publicis Luxe, featuring sound design by Prodigious Paris and post-production by D-Factory.