Lancôme: #MESSWITHLANCÔME 90th Anniversary Campaign
Brand
Date
Sep 2025
Description
Lancôme marks its 90th anniversary with the #MESSWITHLANCÔME campaign, a high-profile beauty activation. The imagery features a roster of brand talent, including Nico Parker, Amanda Seyfried, Isabella Rossellini, and Joy Sunday. The creative direction employs a clean aesthetic, utilising beauty light to highlight product application and detail. The campaign imagery leans into commercial photography, focusing on product-in-hand portraiture against minimalist backgrounds.
Style
Commercial, Clean, Vertical
Techniques
Beauty Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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