Lancôme presents the campaign for their Skin Idôle Serum Supertint, a commercial production that leans into clean, studio-lit visuals. The work focuses on the technical application of the product, showcasing the liquid texture and the resulting finish through a series of product-centric shots.
Developed by Publicis Luxe, the project integrates CGI and 3D render elements to highlight the fluid dispersion of the foundation against a minimalist white backdrop. Audio and post-production duties were handled by Prodigious Paris and D-Factory, respectively.
