Lancôme
LANCOME Lip Idôle Cuddleblur
Brand
ProjectLANCOME Lip Idôle Cuddleblur
Date
Jul 2026
Description
Lancôme introduces the Lip Idôle Cuddleblur, a commercial beauty campaign featuring global brand ambassador Olivia Rodrigo. The imagery utilizes bright beauty light and a high-saturation magenta palette to highlight the collection's mauve matte tones and soft-focus aesthetic. Photographer Carlijn Jacobs leads the visual direction, working alongside director of photography Nicolai Niermann. The campaign utilizes polished typography and product-focused macro shots of the metallic, frosted packaging to present the new cosmetic line.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Beauty Light, Typography
Industries
Cosmetics
Color
Rose Gold
Rose
Off-Black
Background
Set-dressed
Context
Advertising Campaign
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