Lancôme: LANCOME Lip Idôle Cuddleblur
Brand
Date
Jul 2026
Description
Lancôme introduces the Lip Idôle Cuddleblur, a commercial beauty campaign featuring global brand ambassador Olivia Rodrigo. The creative direction highlights a polished, high-contrast aesthetic that leans into saturated tones. Photographer Carlijn Jacobs leads the visual identity of the project, supported by cinematography from Nicolai Niermann and production by Yohan Ungar. The imagery utilizes beauty light to emphasize the product packaging, featuring a distinctive rose gold cap and frosted pink casing against a vibrant magenta backdrop.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Beauty Light, Typography
Industries
Color
Rose Gold
Rose
Off-Black
Background
Set-dressed
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.