Lancôme
Lancome Lash
Brand
ProjectLancome Lash
Date
May 2024
Description
Lancôme presents a focused beauty campaign for its Idôle mascara, featuring a portrait study of a red-haired subject. The imagery emphasizes product integration, positioning the mascara tube as a central element within a clean commercial frame. Photographer Alana Tyler Slutsky utilizes beauty light and a neutral palette to maintain a crisp aesthetic. The composition leverages vertical framing and natural light to showcase texture and definition.
Style
Vertical, Commercial, Clean
Techniques
Natural light, Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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