Lancôme: Lancome Lash
Brand
Date
May 2024
Description
This beauty campaign for Lancôme centers on a portrait featuring the Idôle mascara. The imagery focuses on a close-up subject with clean commercial framing against a neutral backdrop. Captured by photographer Alana Tyler Slutsky, the execution utilizes soft beauty light to emphasize natural textures and product detail. The aesthetic leans into a minimalist visual approach, maintaining a consistent commercial identity across the series.
Style
Vertical, Commercial, Clean
Techniques
Natural light, Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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