Lancôme introduces the Flutter Extension mascara in a new advertising campaign centered on a clean, commercial aesthetic. Photographer Ben Fourmi leads the project, capturing model Brandy Elice in a series of studio portraits featuring high-angle perspectives and a crisp finish.
Elise Ducrot contributes makeup artistry while Audrey Chéri provides manicuring, accentuating the polished look. The imagery leans into a minimalist studio style, utilizing high-key beauty light to highlight the product and the model's distinct styling.
