Lancôme
Lancôme Flutter Extension
Brand
ProjectLancôme Flutter Extension
Date
Feb 2025
Description
Lancôme introduces the Flutter Extension mascara in a new advertising campaign featuring model Brandy Elice. Captured by photographer Ben Fourmi, the imagery leans into a clean, commercial aesthetic against a neutral studio backdrop. The campaign highlights the product through a high-angle perspective, incorporating beauty light to define textures and the brand's metallic branding. Supporting the production are makeup artist Elise Ducrot and manicurist Audrey Chéri.
Style
Vertical, Commercial, Clean, Polished
Techniques
Natural light, Beauty Light
Industries
Cosmetics
Color
Jet Black
Copper
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.