Lancôme: Lancôme Flutter Extension
Brand
Date
Feb 2025
Description
Lancôme introduces the Flutter Extension mascara in a new advertising campaign centered on a clean, commercial aesthetic. Photographer Ben Fourmi leads the project, capturing model Brandy Elice in a series of studio portraits featuring high-angle perspectives and a crisp finish. Elise Ducrot contributes makeup artistry while Audrey Chéri provides manicuring, accentuating the polished look. The imagery leans into a minimalist studio style, utilizing high-key beauty light to highlight the product and the model's distinct styling.
Style
Vertical, Commercial, Clean, Polished
Techniques
Natural light, Beauty Light
Industries
Color
Jet Black
Copper
Background
White Seamless
Context
Advertising Campaign
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