Lancôme: Lancome Bronzer Campaign
Brand
Date
Jul 2024
Description
Lancôme’s latest beauty campaign focuses on the brand’s bronzer line through a series of intimate portraits. Captured by photographer Lara Callahan, the imagery utilizes a commercial, clean aesthetic to highlight the product’s warm tones against a minimal white backdrop. The project features model BB Jean in a close-up composition. The editorial look is completed by hair styling from Charles McNair, with the overall execution leaning into a glossy, high-definition finish defined by soft beauty light.
Style
Vertical, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Color
Gold
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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