Lancôme
Lancome Bronzer Campaign
Brand
ProjectLancome Bronzer Campaign
Date
Jul 2024
Description
Lancôme presents a focused beauty campaign for their bronzer line, featuring a series of portraits centered on clean, polished cosmetic application. The work channels a refined aesthetic, utilizing soft lighting and a minimal white background to emphasize the warm tones of the collection. Photographed by Lara Callahan, the campaign features model BB Jean with hair styling by Charles McNair. The project leans into a glossy, commercial visual language that prioritizes detail and texture.
Style
Vertical, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Cosmetics
Color
Gold
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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