Lancôme collaborates with artist Aya Nakamura for this campaign featuring the iconic Juicy Tubes lip gloss. The commercial leans into a cinematic aesthetic, utilizing warm-toned lighting and rich copper palettes to frame the product within a studio setting.
Produced by HENRY, the project highlights the application process and the artist's performance through deliberate art direction. The creative execution was handled by agency Publicis Luxe, with sound design from Prodigious Paris and post-production work by PAUME.
