Lancôme presents its Holiday 2025 campaign, centered on a seasonal advent calendar featuring clock tower illustrations and a curated selection of skincare and fragrance products. The visual language utilizes a pastel color palette and clean composition to highlight the brand's signature items, including mascara, serum, and bottled fragrances.
Captured under soft, diffused light, the imagery leans into commercial photography techniques with a focus on product staging. The campaign features talent including Julia Roberts, Isabella Rossellini, Ni Ni, and Aya Nakamura, with creative execution under the direction of Damien Chazelle.