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ProjectFall 2025 Ad Campaign
Five models in patterned and textured outerwear posing in a grassy landscape with rolling hills for KidSuper Fall 2025 campaign

Fall 2025 Ad Campaign 2025

Associated creatives

TJ Sawyer
TJ SawyerCreative Director
Julia Dias
Julia DiasArt Director
Sam Edyn
Sam EdynArt Assistants
Sienna King
Sienna KingArt Assistants
Matthew Payne
Matthew PayneArt Assistants
and Jeremy Rwakasiisi
and Jeremy RwakasiisiArt Assistants
The Odyssey Collective
The Odyssey CollectiveAgency
Elliot Hensford
Elliot HensfordPhotographer
Ismah Ansari
Ismah Ansari1st AD
Taran
TaranProducer
Omari Phipps
Omari PhippsModels
Saràh Phenom
Saràh PhenomModels
Atlantic Johnson
Atlantic JohnsonModels
Selene Dugger
Selene DuggerModels
Fabian Henry
Fabian HenryModels
Lorry
LorryModels
Charlotte Gadeke
Charlotte GadekeModels
and Bo Hendrix
and Bo HendrixModels
Shereen Clairessa
Shereen ClairessaStylist
Flossie Doherty
Flossie DohertyStylist Assistant
Ana Veronica
Ana VeronicaHair
Lucy B
Lucy BRetoucher
Touched By Racheal
Touched By RachealMakeup
Julia Dias
Julia DiasSet Designer
George McGuinness Robson
George McGuinness RobsonLighting Tech
Ella Costache
Ella CostacheLighting Assistant
Jivan West
Jivan WestLighting Assistant
and Igoris Taran
and Igoris TaranLighting Assistant
Isaac Tapiki
Isaac TapikiProduction Assistant

Tags

group of five modelsfive modelsmodels in outerwearplaid coatpatchwork jackettextured suit

Description

Five models pose in a picturesque, hazy landscape featuring grassy terrain, scattered wildflowers, boulders, and distant rolling hills for the KidSuper Fall 2025 ad campaign, photographed by Elliot Hensford with art direction by Julia Dias and TJ Sawyer. The group wears elaborate outerwear, including plaid and patterned coats, textured suits, a pink patterned trench, and a patchwork puffer jacket. The lighting is soft and ambient under an overcast sky, creating a painterly aesthetic across the scene. Styling by Shereen Clairessa complements the rich textures of the garments against the natural outdoor setting.

Style

Editorial, Horizontal, Earthy, Grainy

Techniques

Natural light

Industries

Designer Fashion

Color

Camel (40%)
Charcoal (30%)
Navy (30%)

Background

Park

Context

Advertising Campaign