BrandKidSuper
ProjectFall 2025 Ad Campaign
KidSuper Fall 2025 Ad Campaign 2025
Associated creatives
TJ SawyerCreative Director
Julia DiasArt Director
Sam EdynArt Assistants
Sienna KingArt Assistants
Matthew PayneArt Assistants
and Jeremy RwakasiisiArt Assistants
The Odyssey CollectiveAgency
Elliot HensfordPhotographer
Ismah Ansari1st AD
TaranProducer
Omari PhippsModels
Saràh PhenomModels
Atlantic JohnsonModels
Selene DuggerModels
Fabian HenryModels
LorryModels
Charlotte GadekeModels
and Bo HendrixModels
Shereen ClairessaStylist
Flossie DohertyStylist Assistant
Ana VeronicaHair
Lucy BRetoucher
Touched By RachealMakeup
Julia DiasSet Designer
George McGuinness RobsonLighting Tech
Ella CostacheLighting Assistant
Jivan WestLighting Assistant
and Igoris TaranLighting Assistant
Isaac TapikiProduction Assistant
Tags
Description
KidSuper presents its fall 2025 ad campaign, photographed by Elliot Hensford with art direction by TJ Sawyer and Julia Dias. The campaign features three models posed outdoors in a dramatic mountain landscape, showcasing art-directed streetwear including a patterned belted coat, a color-blocked jacket, and a patchwork winter jacket. The imagery employs natural light with a textured, cinematic finish, capturing an atmospheric editorial style styled by Shereen Clairessa.
Style
Editorial, Horizontal, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
Streetwear
Color
Beige (50%)
Rust (30%)
Jet Black (20%)
Background
Mountain
Context
Advertising Campaign