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  • ·KidSuper Fall 2025 Ad Campaign Winter Coat Editorial
BrandKidSuper
ProjectFall 2025 Ad Campaign
Two models wearing plush hooded winter coats posing outdoors against a dark mountainous landscape under an overcast sky.

KidSuper Fall 2025 Ad Campaign 2025

Associated creatives

TJ Sawyer
TJ SawyerCreative Director
Julia Dias
Julia DiasArt Director
Sam Edyn
Sam EdynArt Assistants
Sienna King
Sienna KingArt Assistants
Matthew Payne
Matthew PayneArt Assistants
and Jeremy Rwakasiisi
and Jeremy RwakasiisiArt Assistants
The Odyssey Collective
The Odyssey CollectiveAgency
Elliot Hensford
Elliot HensfordPhotographer
Ismah Ansari
Ismah Ansari1st AD
Taran
TaranProducer
Omari Phipps
Omari PhippsModels
Saràh Phenom
Saràh PhenomModels
Atlantic Johnson
Atlantic JohnsonModels
Selene Dugger
Selene DuggerModels
Fabian Henry
Fabian HenryModels
Lorry
LorryModels
Charlotte Gadeke
Charlotte GadekeModels
and Bo Hendrix
and Bo HendrixModels
Shereen Clairessa
Shereen ClairessaStylist
Flossie Doherty
Flossie DohertyStylist Assistant
Ana Veronica
Ana VeronicaHair
Lucy B
Lucy BRetoucher
Touched By Racheal
Touched By RachealMakeup
Julia Dias
Julia DiasSet Designer
George McGuinness Robson
George McGuinness RobsonLighting Tech
Ella Costache
Ella CostacheLighting Assistant
Jivan West
Jivan WestLighting Assistant
and Igoris Taran
and Igoris TaranLighting Assistant
Isaac Tapiki
Isaac TapikiProduction Assistant

Tags

two models in hooded coatstwo modelshooded coatswoman in cream coatcream coatwoman in dark brown coatdark brown coat

Description

This fashion editorial image from the KidSuper Fall 2025 ad campaign was photographed by Elliot Hensford with creative direction by TJ Sawyer and art direction by Julia Dias. Two models stand side by side wearing oversized, textured hooded coats with voluminous collars against a moody mountainous landscape beneath a dramatic overcast sky. The subject on the left wears a cream-colored plush hooded jacket with aviator-style goggles pushed onto the hood, while the model on the right wears a dark brown fur-textured jacket with a deep hood. The lighting is soft and directional, accentuating the rich textures of the outerwear and the atmospheric quality of the outdoor setting.

Style

Editorial, Horizontal, Moody, Raw

Industries

Designer Fashion

Color

Cream (50%)
Chocolate (50%)

Background

Mountain

Context

Advertising Campaign