Kia: Let's Road Trip
Brand
Date
Sep 2020
Description
The 'Let's Road Trip' campaign for Kia juxtaposes nostalgic, vintage-style home footage with polished cinematic sequences of vehicles moving across diverse landscapes. The spot bridges past and present by transitioning from archival-style family travel imagery into contemporary coastal and mountain driving segments. Developed by agency David & Goliath, the production utilizes drone footage and slow motion to capture the scale of various outdoor environments. Technical execution is supported by VFX and post-production work from a52, with sound design and music provided by Margarita Mix Santa Monica.
Style
Horizontal, Cinematic, Retro
Techniques
Slow motion, Drone footage
Industries
Color
Crimson
Medium Grey
Background
Desert
Context
TVC / TV Commercial
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