Brand
ProjectLet's Road Trip
Kia Let's Road Trip 2020
Associated creatives
Tags
Description
This commercial video for Kia's Let's Road Trip campaign blends nostalgic home video footage with modern cinematic shots of vehicles traversing scenic American landscapes. The sequence features vintage-style clips of children and families packing classic station wagons, transitioning into aerial views, cattle drives, and contemporary Kia models driving along coastal and mountain roads. The color grading evokes a warm, nostalgic feel while maintaining sharp commercial clarity across various outdoor environments. The visual storytelling emphasizes freedom, exploration, and the classic American road trip experience.