Keeps
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2022
Description
The brand identity for Keeps establishes a cohesive visual language across product design, graphic media, and out-of-home advertising. Centered on bold typography and minimalist layouts, the system leans into a warm, artisanal aesthetic by pairing structured graphic marks with natural materials like oak and textured wood grains. Developed with graphic design by Parker and photography by Kyle Johnson, the project balances commercial utility with a clean, vector-driven sensibility. Execution ranges from motion-led typographic animations and 3D product renders to tactile photography, maintaining a consistent focus on durability and sustainable sourcing through its restrained visual approach.
Style
Commercial, Clean, Horizontal
Color
Jet Black
Associated creatives
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