Holcomb
Brand Identity
Apr 2024
Holcomb presents a comprehensive brand identity project centered on a minimalist design language for the home and lifestyle sector. The execution spans digital and physical touchpoints, including packaging design, e-commerce interface development, and motion graphic presentations. Featuring photography by Katherine Fox, the project leans into earthy, neutral palettes and tactile paper textures to ground the brand's aesthetic. Graphic design by Parker highlights the brand through clean, sparse typography and consistent line illustrations of kitchenware. The project utilizes a blend of 3D render/CGI and live-action techniques to demonstrate how the brand identity translates across web platforms and retail environments. Web development by Baggy facilitates a cohesive digital experience, focusing on clean layout transitions and modern, functional navigation.
Horizontal, Commercial, Clean
