Holcomb: Brand Identity

Apr 2024

The Holcomb brand identity project establishes a visual language rooted in minimalist design and tactile materiality. The work spans across digital interfaces, physical packaging, and collateral, leaning into an earthy, neutral palette to unify the brand presence. Through clean typography and sparse line illustrations, the system emphasizes simplicity and modern commercial presentation. Captured through the lens of photographer Katherine Fox, the project features graphic design by Parker and web development by Baggy. The execution utilizes natural light and 3D render techniques to highlight textures in paper, wood, and metallic surfaces. The visual system is further extended through motion graphics and animation, ensuring consistent application from e-commerce web layouts to product packaging.

Horizontal, Commercial, Clean