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BrandKeeps
ProjectBrand Identity
Minimalist black abstract logo centered on a solid neutral taupe background for the Keeps brand identity.

Keeps Brand Identity 2022

Associated creatives

Parker
ParkerGraphic Design
Kyle Johnson
Kyle JohnsonPhotography

Tags

abstract logologo designblack logobrand identitygraphic mark

Description

This brand identity project for Keeps features a clean, minimalist design centered around a bold black abstract graphic. The solid neutral taupe background provides a subtle, balanced contrast that emphasizes the precise geometry of the central mark. Graphic design elements are intentionally pared down to highlight the graphic mark. The composition focuses entirely on the central emblem.

Style

Artistic, Square, Clean, Minimalist

Techniques

Vector

Color

Jet Black (10%)

Background

Solid Colour

Context

Advertising Campaign