INOVIL

May 2024

The INOVIL brand identity project spans diverse touchpoints, from large-scale urban signage to intricate product packaging. The creative direction leans into a minimalist aesthetic, utilizing clean line art and geometric forms to establish a cohesive visual language across both static and motion media. Installations range from transit station displays and construction hoarding to architectural concrete applications, all anchored by a consistent use of natural light. Supporting these applications are motion graphics that employ fluid typography and minimalist animation sequences, often set against muted purple backgrounds. The packaging design further emphasizes this industrial precision, showcasing structured technical grids and modular layouts. Graphic design contributions include work by Hymn, Mirage, Parker, Studio South, No Service 24/7, Studio Oker, and Human Resources.

Horizontal, Commercial, Clean