INOVIL: Brand Identity

May 2024

The INOVIL brand identity project presents a cohesive visual system across physical and digital touchpoints. The application includes out-of-home advertising, modular packaging design, and a motion graphics suite that utilizes a clean and minimalist aesthetic. The identity framework incorporates geometric line art and high-contrast typography, manifesting across diverse environments from architectural concrete surfaces to transit hubs. Creative development for the project was led by Hymn, Mirage, Parker, Studio South, No Service 24/7, Studio Oker, and Human Resources. The execution leans into a commercial, clean visual language, with motion graphics integrating typographic animation against muted backdrops. The project highlights industrial design through tactile corrugated packaging and grid-based graphic structures.

Horizontal, Commercial, Clean