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BrandKeeps
ProjectBrand Identity
Large outdoor billboard advertising Keeps featuring bold typography and a wooden furniture detail against a building exterior wall.

Keeps Brand Identity 2022

Associated creatives

Parker
ParkerGraphic Design
Kyle Johnson
Kyle JohnsonPhotography

Tags

outdoor billboardbillboard advertisingbillboardadvertisingwooden bed framewooden bedbed framewooden furniturefurnituretextured blanketblanket

Description

An outdoor billboard advertisement for Keeps is mounted on a metal framework against a textured building wall in an urban setting. The large white poster features bold black typography with drop shadows reading BUILT FOR KEEPS alongside smaller copy and website handles at the bottom. A rounded rectangular photographic insert on the left side displays a wooden bed frame draped with a textured neutral blanket. Overhead lighting fixtures extend from the top of the structure to illuminate the display during evening hours.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Real Estate Platforms

Color

Beige (50%)
Pure White (30%)
Jet Black (20%)

Background

Residential Building

Context

Out of Home (OOH)