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BrandKeeps
ProjectBrand Identity
Close-up of a setup guide document featuring hands assembling wooden furniture pieces for the Keeps brand identity.

Keeps Brand Identity 2022

Associated creatives

Parker
ParkerGraphic Design
Kyle Johnson
Kyle JohnsonPhotography

Tags

setup guide documentsetup guidedocumenthands assembling woodhands assemblingwooden panelswood panelsinstruction manualprinted setup guide

Description

This setup guide image for the Keeps brand identity project presents a close-up overhead view of hands assembling wooden furniture panels. The composition centers on a printed instruction manual featuring bold typography and clean layout design resting atop textured cardboard packaging. Natural lighting casts diagonal shadows across the wooden surfaces, highlighting the tactile materials and the step-by-step assembly process. The image was photographed by Kyle Johnson with graphic design by Parker.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Beige (50%)
Pure White (30%)
Jet Black (20%)

Background

Metal Texture

Context

Brand Film / Corporate Video