Karst

Jul 2023

For the brand identity project for Karst, design studio Love + Money and 3D agency someform have developed a visual system defined by its interplay between industrial geometry and organic textures. The identity leans into a minimalist aesthetic, utilizing a bold, structured typography and a deliberate, curated palette of solid colors to establish a contemporary brand language. The project integrates graphic design with sophisticated 3D rendering and motion graphics to illustrate concepts of friction and flow. By juxtaposing tactile elements like raw stone, brushed steel, and paper against clean digital interfaces and vector-based assets, the work maintains a balance of precision and materiality. The resulting brand environment is presented through refined studio staging, architectural layouts, and interactive UI elements.

Commercial, Minimalist, Horizontal, Clean

3D render / CGI