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Altr

Brand Identity
Brand
Date

Jun 2023

Description

The brand identity for Altr establishes a premium digital presence for the collectibles platform, emphasizing a fusion of luxury aesthetics and sophisticated technical precision. Developed through a collaboration between Love + Money and someform, the identity relies on high-contrast visuals, metallic textures, and refined 3D render / CGI elements to communicate the rarity and craftsmanship of the featured products. The project encompasses a diverse array of assets, ranging from motion graphics and fluid animation sequences to digital interface designs and urban out-of-home advertising. By utilizing moody, low-key lighting and minimalist typography, the work maintains a cohesive visual language that bridges web, mobile, and environmental touchpoints, highlighting the intersection of high-end asset trading and clean, modern digital artistry.

Style

Horizontal, Clean, Cinematic

Techniques

3D render / CGI

Industries

Apps & Digital Platforms

Color
Jet Black
Pure White
Context

Brand Film / Corporate Video

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