Altr
Brand Identity




Jun 2023
The brand identity for Altr establishes a premium digital presence for the collectibles platform, emphasizing a fusion of luxury aesthetics and sophisticated technical precision. Developed through a collaboration between Love + Money and someform, the identity relies on high-contrast visuals, metallic textures, and refined 3D render / CGI elements to communicate the rarity and craftsmanship of the featured products. The project encompasses a diverse array of assets, ranging from motion graphics and fluid animation sequences to digital interface designs and urban out-of-home advertising. By utilizing moody, low-key lighting and minimalist typography, the work maintains a cohesive visual language that bridges web, mobile, and environmental touchpoints, highlighting the intersection of high-end asset trading and clean, modern digital artistry.
Horizontal, Clean, Cinematic
3D render / CGI
Apps & Digital Platforms
Brand Film / Corporate Video