Karst Brand Identity 2023

Description

This brand identity video showcase for Karst presents minimalist graphic design layouts featuring carefully curated colour palettes labelled as Flow and Friction. The animation transitions between solid colour blocks and swatches, including tangelo orange, lilac, sage green, cobalt blue, canary yellow, charcoal, slate, graphite, timber, stone, and bone. Created as part of the Brand Identity project, the visual work combines graphic design by Love + Money and 3D elements by someform.