Karst Brand Identity 2023

Description

This animated video showcases a close-up macro sequence of a comma punctuation mark deeply engraved into a raw, tactile stone surface. Directional lighting shifts across the carved indentation, emphasizing the granular texture and organic contours of the material. Created as part of the Brand Identity project for Karst, the piece combines graphic design by Love + Money and 3D work by someform. The minimalist composition focuses entirely on the sculptural interplay between shadow, depth, and the solid stone medium.