Karst Brand Identity 2023

Description

This graphic design piece for the Karst brand identity features bold dark serif typography set against a vibrant solid yellow background. The prominent headline reads Start with what you can remove, positioned at the top left, followed by a smaller descriptive paragraph at the bottom. The clean layout emphasizes minimalist commercial aesthetics with high contrast between the dark text and bright background field. Designed with contributions from Love + Money and someform.

Style

Vertical, Commercial, Warm, Graphic

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign