Brand
ProjectBrand Identity
Karst Brand Identity 2023
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Description
This digital video showcase presents the brand identity for Karst, developed with graphic design by Love + Money and 3D work by someform. The presentation scrolls through a clean, minimalist web interface detailing design principles such as friction and flow. Structured sections feature curated imagery of textured natural elements alongside product photography of pens. The muted color palette and systematic typography reflect a refined, contemporary design language.