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Euphemia

Brand Identity
Date

Nov 2023

Description

Love + Money has developed a comprehensive brand identity system for Euphemia, spanning digital, environmental, and out-of-home applications. The project employs a rigorous grid-based approach, utilizing a vibrant color palette of deep teal, purple, yellow, and peach to anchor its visual language. Central to the identity is a focus on typography and minimalist layouts, which are presented through high-contrast graphic design and dynamic motion graphics. The system extends across various media, including website interfaces, outdoor installations, and urban murals, maintaining a cohesive aesthetic that prioritizes clean, modern structure. By integrating geometric compositions and precise color block transitions, the design establishes a functional and scalable framework for the brand.

Style

Horizontal, Commercial, Graphic, Clean

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

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