Euphemia
Brand Identity



Nov 2023
Love + Money has developed a comprehensive brand identity system for Euphemia, spanning digital, environmental, and out-of-home applications. The project employs a rigorous grid-based approach, utilizing a vibrant color palette of deep teal, purple, yellow, and peach to anchor its visual language. Central to the identity is a focus on typography and minimalist layouts, which are presented through high-contrast graphic design and dynamic motion graphics. The system extends across various media, including website interfaces, outdoor installations, and urban murals, maintaining a cohesive aesthetic that prioritizes clean, modern structure. By integrating geometric compositions and precise color block transitions, the design establishes a functional and scalable framework for the brand.
Horizontal, Commercial, Graphic, Clean
Motion Graphics
Brand Film / Corporate Video