Karl Lagerfeld
Pre-Fall 2024
Brand
ProjectPre-Fall 2024
Date
Feb 2024
Description
The Karl Lagerfeld Pre-Fall 2024 campaign presents a series of studio-based looks that highlight modern sartorial tailoring and graphic streetwear elements. Captured by photographer Jorre Janssens, the imagery features model Patricia Zajac across a range of monochrome ensembles and vibrant, structured outerwear pieces. The collection leverages a mix of clean studio backdrops and dynamic, motion-blurred roadway graphics to establish a polished aesthetic. Through the use of soft lighting and minimalist framing, the campaign emphasizes the architectural quality of the designs, focusing on sharp silhouettes, signature motifs, and contemporary accessories.
Style
Vertical, Clean, Editorial
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black
Pure White
Context
Lookbook
Associated creatives
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