Karl Lagerfeld: Pre-Fall 2024

Brand

Karl Lagerfeld

Date

Feb 2024

Description

The Karl Lagerfeld Pre-Fall 2024 collection campaign presents a series of clean, studio-shot imagery that highlights the brand's focus on modern sartorial tailoring and graphic silhouettes. Photographed by Jorre Janssens, the series features model Patricia Zajac across a range of monochrome ensembles and tailored separates, including structured blazers, pleated skirts, and architectural accessories. The project leans into a polished, editorial aesthetic, utilizing soft lighting and minimal studio backdrops to emphasize the collection's details. Some compositions incorporate dynamic graphic elements, such as motion-blurred road motifs, to provide a sense of movement behind the sharp, high-contrast fashion pieces.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black

Pure White

Context

Lookbook