Logo
  • Home
  • ·Media
  • ·Karl Lagerfeld Pre-Fall 2024 Tailored Suits Campaign
Brand
Karl Lagerfeld
ProjectPre-Fall 2024
Patricia Zajac wearing an oversized white blazer and shorts beside a man in a black double-breasted suit against a highway backdrop.

Karl Lagerfeld Pre-Fall 2024 2024

Associated creatives

Jorre Janssens
Jorre JanssensPhotographer
Patricia Zajac
Patricia ZajacModel

Tags

patricia zajacmodel patricia zajacwhite oversized blazeroversized blazerwhite blazerblazerwhite shorts suitshorts suitwhite shoulder bagshoulder bagblack double breasted suitblack suitdouble breasted suitblack menswear suit

Description

Photographed by Jorre Janssens for the Karl Lagerfeld Pre-Fall 2024 collection, the campaign features model Patricia Zajac alongside a male model showcasing modern sartorial tailoring. Patricia wears an oversized off-white single-breasted blazer paired with coordinating pleated tailored shorts, accessorized with a structured white shoulder bag featuring gold hardware. Beside her, the male co-star stands in a sharp black double-breasted suit layered over a pale dress shirt. The models are staged against a stylized backdrop depicting a motion-blurred road in cool grey and blue tones, creating a sleek studio look.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign