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Brand
Karl Lagerfeld
Projectkarllagerfeldparis.com
Model seated in a black tracksuit with white side stripes and black sneakers against a neutral grey studio background.

Karl Lagerfeld karllagerfeldparis.com 2025

Associated creatives

Chris Colls
Chris CollsPhotographer
Daniel Packar
Daniel PackarCreative Director
Roi Elfassy
Roi ElfassyCreative Director
Celia Azoulay
Celia AzoulayFashion Editor/Stylist
Ward Stegerhoek
Ward StegerhoekHair Stylist
Maud Laceppe
Maud LaceppeMakeup Artist
Jack Flanagan
Jack FlanaganSet Designer
Betty Schupp
Betty SchuppModel
James Turlington
James TurlingtonModel
Paula Soares
Paula SoaresModel

Tags

black tracksuittracksuitblack track jackettrack jacketblack sweatpantssweatpantsblack platform sneakersblack sneakersplatform sneakersseated female modelfemale modelwoman seated

Description

A monochrome fashion advertising campaign visual for Karl Lagerfeld Paris, photographed by Chris Colls and styled by Celia Azoulay. A female model poses seated on a black geometric block against a smooth grey studio backdrop. She wears a black zip-up track jacket and matching track pants detailed with white side stripes featuring brand typography, paired with black low-top sneakers with white platform soles. The composition utilizes clean studio lighting, high contrast, and minimalist negative space with the Karl Lagerfeld Paris logo positioned on the left.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign