Jordan, Travis Scott: Jordan Brand | Jumpman Jack
Brands
Date
Jun 2024
Description
Jordan and Travis Scott collaborate on this campaign for the Jumpman Jack, a project that highlights the intersection of sportswear and high-fashion aesthetics. Directed by Rodriguez International, the film moves between desert landscapes and urban basketball courts to establish a distinct visual rhythm. The production utilizes drone footage and slow motion to capture the athletic performance and footwear details. With a focus on natural light and a warm golden hour color palette, the campaign relies on high-energy editing to frame the apparel within diverse action-oriented environments.
Style
Horizontal, Action, Cinematic, Warm, Golden Hour
Techniques
Natural light, Slow motion, Drone footage
Industries
Color
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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