Jordan: Tatum3 - Rivals Philly
Brand
Date
May 2025
Description
Jordan spotlights the Tatum 3 in this commercial campaign, 'Rivals Philly.' The film leans into the synergy between high-performance basketball and local street culture, intercutting athletic sequences with the tactile detail of food preparation in Philadelphia. Directed by Otoh, the spot maintains a cinematic aesthetic through the use of low-key, theatrical lighting. The visual narrative relies on a high-contrast style that bridges the worlds of sports and culinary craft. Post-production from Trafik, Scheme Engine, Modern Post, and Foreign Xchange reinforces the energetic pacing, while sound design by One Thousand Birds rounds out the production.
Style
Horizontal, Cinematic, Matte
Industries
Color
Jet Black
Context
Advertising Campaign
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