Jordan: Our Turn :60
Brand
Date
Jul 2024
Description
Jordan's 'Our Turn :60' campaign highlights the intersection of basketball heritage and modern sports culture. The spot leans into a cinematic narrative, weaving together archival footage with contemporary live-action basketball scenes set in urban environments. The project utilizes a mix of monochrome and warm-toned palettes to differentiate between historical and present-day footage. Technical elements including super 8 and 16mm film aesthetics underscore the brand's visual identity, as realized through the production efforts of BlueOx and sound design by Empty Sea Audio.
Style
Horizontal, Commercial, Cinematic, Monochrome
Techniques
Super 8 / 16mm
Industries
Context
TVC / TV Commercial
Associated creatives
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