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Jordan: Love Hurts

Brand
Date

Oct 2025

Description

Jordan spotlights Philadelphia Eagles quarterback Jalen Hurts in this sports campaign, Love Hurts. The film documents the athlete across his professional life, moving from the intensity of tunnel entrances and high-energy stadium action to the composed atmosphere of post-game press conferences. The project utilizes cinematic live-action techniques and slow motion to capture precise passing plays and game day crowds. The narrative is punctuated by dramatic motion graphic overlays, framing the duality of the professional football environment.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Color
Forest Green
Pure White
Background

Sports Venue

Context

Advertising Campaign, Brand Film / Corporate Video

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